What is THE challenge facing the Digital Creative Director in today’s market? Clients, budgets, people or digital design issues?
The line between online and offline shopping is blurring. Researchers are finding that even consumers who don’t buy online are using mobile technology to locate items locally
Momsumers
51 percent of online women are moms. They use social networks more frequently and longer, and readily share information about their kids and education online. To add, mothers are the fastest-growing buyers of iPhones.
Digital BFFs
Women highly influence the viewpoints of their online friends. Because they spend more time on social media, it follows that brands should look for innovative ways to influence women’s digital “best friends forever” networks. Consider the evidence on women’s online habits:
22 percent shop online at least once a day
92 percent pass along information about deals or finds to others
171: average number of contacts in their e-mail or mobile lists
76 percent want to be part of a special or select panel
The Three-Screen Woman
With television’s importance on the decline among women (58 percent would toss TV if they had to get rid of one digital device; only 11 percent would ditch their laptops), brands focused on traditional modes of advertising now have a business case for taking their marketing strategies online. Today’s women split their attention among three digital screens: smartphone, laptop/desktop, and tablet.
The Mobile Trinity: Social-Local-Info
With smartphone and tablet purchases now expected to outnumber computer purchases, brands simply cannot afford to leave mobile technology out of their marketing strategies. Moving forward, consumers will cease to point, click, and scroll. They will touch, drag, pinch, zoom, and even switch from landscape and portrait layouts on brand websites
So, what do you think?
Thanks to Ayesha Mathews-Wadhwa for this article
kevinperkes 