It had to happen. After the furore over the Facebook IPO Share issue, Facebook is fighting back. Reminding the writer of Sylvester Stallone’s ‘Rocky Balboa’, Facebook is definitely on the ropes @ present in Round 2. They’ve taken a bit of a slugging if the truth be told. From all sides. Not quite a standing eight count, but nearly. However, they have seen light on hearing the bell for Round 3. What has turned this round?
The Answer?
Recruitment advertising that’s what. Paid advertising too. Shock horror! £ in Social Networking! That mighty organ Stateside, ‘The Wall Street Journal’ no less has reported on the creation of ‘Facebook Jobs’. Simply, ‘Facebook Jobs’ is an aggregator which pulls in all the social data and metrics held on each of the unique 900 Million global users against jobs held by job boards and the like. So effectively Facebook will create a searchable database of jobs for Facebook users to browse and select.
Perhaps more tellingly for me; Facebook knows your habits and has masses of social data on you as an individual; the writer likes Everton FC and The Smiths for instance. Facebook can provide employers and recruiters with the kind of profiling most recruitment firms would kill for. Quite simply, Facebook will provide a superb recruiting solution for corporate clients and recruitment companies and agencies. LinkedIn have kind of cornered the market to date. Watch Out LinkedIn! Facebook has the gloves on; and their guard is up!
kevinperkes 